Wolf River Conservancy

Navigating Public-Private Partnership

Background: Wolf River Conservancy (WRC), in Memphis, Tennessee, is not only dedicated to protecting the habitat within the Wolf River watershed, but were also spearheading the Wolf River Greenway project, which is a corridor of protected green space along the river. Funding for the project required both public support and private fundraising.

Solution: The Compass Group worked collaboratively with WRC to secure funds from state and local municipalities, as well as individuals, corporations, and foundations in the area that believed in the project. Working with the Executive Director, community leaders, the board, and the development staff, Compass provided campaign management service, solicitation strategy, board training, and development.

Success: The initial campaign goal for the Greenway project was $20 million. Due to WRC’s initial success, the goal was doubled, and the campaign ultimately raised over $40 million.